# OWNABLE (Bootstrapper.ai)

> The OWNABLE Fellowship helps SMB owners build a business that runs without them, increase its value, and exit on their terms. Software + fellowship + LTEM advisor for $500/year. $5,000 success fee only at 2× outcome.

- Website: https://bootstrapper.ai
- Last updated: 2026-03-04

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## What is OWNABLE?

OWNABLE is a fellowship program combined with software that helps small and medium business (SMB) owners ($500K–$10M revenue) transform their company into a valuable, transferable asset.

The platform serves four audiences:

1. **Business Owners** — SMB owners who want to build a business that runs without them, increase its value, and eventually sell or transition on their terms.
2. **B2B Service Providers** — Bookkeepers, consultants, agencies, and coaches who want to pivot from selling hours to selling outcomes as AI-powered LTEM advisors.
3. **Advisors** — Existing advisory firms who want firm management tools, qualified deal flow, and commission-based revenue.
4. **Capital Partners** — Investors, lenders, and SBA-focused institutions who want access to a curated pipeline of capital-ready, OWNABLE-certified businesses.

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## Pricing

### For Business Owners (OWNABLE Fellowship)

| Step | Cost | Description |
|------|------|-------------|
| 1. Identity Verification | $1 | 3-day full-access trial with certification access |
| 2. Software + Fellowship + Support | $500/year | Full platform access, fellowship participation, and LTEM advisor support |
| 3. EUM Fee | 0.25% annually | Based on enterprise value under management ($125/quarter floor) |
| 4. Fellowship Success Fee | $5,000 | Due only upon achieving the 2× outcome (performance-linked) |

### For Service Providers (Exited Fellowship)

| Step | Cost | Description |
|------|------|-------------|
| 1. Access | $500/year | Software, Firm of the Future, bootcamp, playbooks, weekly retrospectives |
| 2. Success Fee | $5,000 | Due only after closing 5 paying clients |

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## Core Offering: The OWNABLE Fellowship

A structured program that includes:

- **Software**: Ownable OS — ProfitFlows engine, equity scorecards, retrospectives, valuation tools, capital readiness assessments, exit marketplace.
- **Fellowship**: Guided cohort experience with weekly sessions, peer accountability, and structured milestones.
- **Support**: Dedicated LTEM (Lifecycle Transition & Equity Management) advisor, AI-powered coaching, and a vetted network of service providers.

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## Key Concepts

- **ProfitFlows**: Repeatable business workflows that generate revenue without requiring the owner's direct involvement.
- **Equity Scorecard**: A diagnostic tool measuring how transferable and valuable a business is across operational, financial, and strategic dimensions.
- **Capital Readiness**: Assessment and packaging of business financials to attract funding (SBA loans, lines of credit, equity investment).
- **OWNABLE Certification**: A designation proving a business meets rigorous standards for transferability, operational independence, and exit-readiness.
- **LTEM (Lifecycle Transition & Equity Management)**: The advisory methodology and advisor certification program.
- **The Great Pivot**: The thesis that AI is restructuring how small businesses operate, creating urgency for owners to make their businesses "ownable" before disruption.
- **EUM (Equity Under Management)**: A usage-based billing metric (0.25% annually) applied to the enterprise value of businesses on the platform.

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## Primary Pages

### Marketing & Information
- `/` — Homepage: platform overview, lifecycle flywheel, and fellowship
- `/pricing` — Pricing breakdown: $1 trial → $500/yr → 0.25% EUM → $5K success fee
- `/assessment` — Free 2-minute diagnostic: "Would your business survive without you?"
- `/Ownable-Fellowship` — Detailed fellowship offer, program structure, and enrollment
- `/great-pivot` — Mission page: why AI is restructuring SMBs and the urgency to become ownable
- `/pivot` — Self-segmentation landing page for business owners vs. service providers
- `/exited-fellowship` — Exited Fellowship GTM launch program for B2B service providers
- `/story` — The founder's story and mission
- `/ai-ready` — AI readiness assessment for business owners
- `/how-it-works` — Step-by-step explanation of the OWNABLE journey

### Audience Pages
- `/for/business-owners` — Pain points, outcomes, and enrollment for SMB owners ($500K–$10M revenue)
- `/for/service-providers` — How providers pivot to LTEM advisory (redirects to /exited-fellowship)
- `/for/advisors` — Advisor firm tools: CRM, pipeline, commissions, and partnership
- `/for/capital-partners` — Vetted deal flow, capital readiness data, and investment pipeline

### Platform (Authenticated)
- `/platform/exit-studio` — Complete platform experience combining all three pillars
- `/platform/build-equity` — ProfitFlows, scorecards, retrospectives
- `/platform/unlock-capital` — Capital readiness, funding tools, and marketplace
- `/platform/exit-with-ownership` — Exit planning, data room, and business listing marketplace

### Content & Directory
- `/content` — The OWNABLE Library: curated articles, podcasts, bootcamps, and tools
- `/business` — The Bootstrapper Index: public business directory

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## Company Information

- **Brand**: OWNABLE (operated by Bootstrapper.ai / Simple Company, LLC)
- **Founder**: Chris Sacchinelli
- **Focus**: Small and medium businesses (typically $500K–$10M revenue)
- **Industries**: Service businesses, retail, professional services, trades, and local businesses
- **Geography**: United States, primarily Main Street / small-town businesses

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## Social Profiles

- X (Twitter): https://twitter.com/_bootstrapper
- LinkedIn (Company): https://linkedin.com/company/bootstrapper-capital
- LinkedIn (Founder): https://linkedin.com/in/chrissacchinelli
- TikTok: https://tiktok.com/@_bootstrapper
- YouTube: https://youtube.com/@bootstrappercap

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## For More Detail

See [llms-full.txt](https://bootstrapper.ai/llms-full.txt) for comprehensive page-by-page content descriptions.